With every new piece of research that emerges it becomes apparent that social media is here to stay, and growing to dominate the Internet at large.
According to a recent study, 1 in every 6 minutes spent online is spent on social media. This equates to 16% of the total time spent online – and social media has now surpassed all but searching as the number one online activity.
The usage of social media has doubled since 2007, and with 60% of adults now using multiple social sites, the need for reducing the time that you waste has increased greatly.

The more sites you use, the more your content becomes spread far and wide and thus it becomes necessary to require some kind of control. If you were using 25 different sites, some social media, an email account or two and an instant messaging service, how much time would it take to use these sites on a daily basis? Come to that, how much time would it take to even log in to that many different sites?
Based on an average login time of 15 to 20 seconds per site on a daily basis, the average user spends a total of 14 minutes a week logging into various accounts (email, social, IM) – extrapolated out over the course of a year that’s a total of 12.1 hours wasted just logging in to your social feeds and personal accounts.
With the meteoric rise of social media looking to continue over the coming years, many people are now turning to social media aggregators to improve their efficiency online.
With this in mind, and in light of their ongoing work to make the Internet a safer and easier place to operate, AVG has now partnered with MultiMi, an aggregating tool that combines all social feeds, instant messenger, cloud storage, blog feeds and multiple email feeds into one easily-accessible personal dashboard that will save you half a day a year in wasted time.
Not only does MultiMi save you time and effort across the board, it also acts as a powerful search tool, allowing you to explore your entire digital life with ease. The software is downloaded to and runs from your PC desktop making it swift and easy to use.
Also, with the news that Facebook users are happy to add strangers as friends, safety has never been more important as we can no longer guarantee that links shared by others are trustworthy. For this reason Multimi includes AVG’s powerful LinkScanner technology to ensure that any phishing or link scams are stopped in their tracks.
Save me half a day a year AND ensure that all the links I click and share and that my personal details are kept safe? It’s a no-brainer.